Workbench SEO is run by previous Facebook employees, so we have seen what paid ads can do when they are run right. We build campaigns around the searches and audiences most likely to become new clients.
As the front page of Google changes to include more and more sponsored results, businesses have to rely on ad spend to be seen more and more.
We build campaigns around the services and searches that your potential clients are searching for: emergency HVAC repair, water heater replacement, roof is leaking, local movers near me and more.
Keyword research is emphasized and not only do we target high volume keywords, but we also spend time finding low competition, lower volume keywords.
For the highest intent, bottom of the funnel keywords we target, we build custom landing pages for our clients so they appear as the top result on Google.
Facebook and Instagram are lower intent platforms compared to Google. We retarget site visitors, past clients, and select audiences to remind them of your business while they are on social media.
Yes, and you should. We never put campaigns inside an agency account. Everything stays in your name so the history, the conversion data, and the ad assets remain yours if we ever part ways.
We do not keep feeding the same setup. We review search terms, negative keywords, service areas, ad schedules, landing pages, calls, forms, spam, wrong-service leads, and booked-job feedback. Then we cut, hold, or scale based on what the business actually wants.
Google Search and Local Services Ads can produce calls in the first week, but lead quality takes longer to judge. The first month is usually about cleaning up search terms, tracking, landing pages, and call feedback so the account is not optimizing around bad signals.
It depends on the service, market, competition, and channel. Most serious local tests need at least $1,500 per month in ad spend, and competitive trades or larger service areas may need more. Underfunded campaigns often do not create enough data to improve.
Workbench SEO charges the greater of 10% of monthly ad spend or $1,000 per month. This fee is separate from the ad spend.
★★★★★ 5 stars on Google
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“Been working with Cam and Alex for the last few months very highly recommend their services. So far they have over delivered on my expectations of the services that they provide and their attention to the little things and making sure that all of your information lines up.”
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“I’ve worked with the owner of Workbench SEO in a previous professional setting and can confidently speak to their professionalism, communication, and work ethic. They are responsive, detail-oriented, and genuinely committed to delivering high-quality results.”
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“Carmen and Alex are great. They have a wealth of knowledge and strategies to help your business no matter what it is. If you’re on the fence about it don’t think twice, it will be the best move you can make for your business.”
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“I had an excellent experience working with Alex and Carmen. Their expertise in online marketing and business page management has made a significant difference for my business. They were professional, responsive, and took the time to understand my goals before creating a strategy tailored to my needs.”
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“Before they started Workbench SEO, Carmen and Alex helped me see the value in Google and marketing. I was 100% referral business before but I needed more volume. I didn’t realize how building a local brand and having leads come just from being online helped.”
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“Carmen and Alex are great to work with! If you are looking to optimize your business ideas, look no further than workbench!”
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“Carmen is incredibly knowledgable and an absolute pleasure to work with. She came to our meeting prepared with strategies that were not only tailored to my business, but to my communication style and capabilities. I was so impressed and look forward to working with her more.”
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“During our very first meeting, Carmen shared a targeted strategy that changed everything. Within 24 hours of implementing it, I generated 30 new Facebook leads—all subscribed to my newsletter!”
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“Her knowledge about building websites, and different marketing platforms and strategies is so accurate and focused on the specific business. She understood my business so well and applied all her knowledge very accurately and personalized.”
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“These guys completely reworked my website and networked all of my profiles together cannot praise the work that they've done enough highly recommend them if you're looking for SEO and website management”
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“Working with this team has been a fantastic experience! Their turnaround and response time are top notch — we had a time sensitive issue on our website and they jumped on it immediately, even fixing it complimentary because they understood how urgent it was for our business.”