Website Design Services for Small Businesses

Are you a small business looking for website design services? Workbench SEO specializes in websites designed to convert traffic into leads. Contact us today to learn more.

Watch Alex walk through two websites we built and explain the decisions behind them.

Custom website design for small businesses

With the proliferation of AI website building tools like Claude Code, ChatGPT and Lovable, getting your website to look professional and not vibe-coded is becoming increasingly important.

As customers gain an eye for what is generated by AI, standing out by creating websites that take time, effort, and human input is critical.

All of our websites are AI-assisted but human-created. See below for some of our examples.

Case studies

Cosmos Marble and Granite

Keyword targeting and optimized conversions

★★★★★

“We have worked with Alex over a month now and I can’t say enough about his effort and the transition. He is so detailed with his recommendations. We have seen such a difference with how customers communicate with us and it’s all thanks to the platforms Alex recommended. Extremely professional and punctual. Highly recommend from a small business. Keep up the good work!”

Noula KaragiorgosGoogle review
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Cosmos Marble and Granite

Cosmos's previous SEO company was unable to generate leads at all for them. After 12 months of no traction, they wanted to speak with a local SEO company and found us via AI search.

After an extensive interview process to understand their business, Workbench SEO worked with Cosmos Marble & Granite on working backwards from their ideal customer.

Together, we identified the many journeys a customer can go through to arrive at a search for countertops near them. We then built content around this journey, making sure to target as many keywords as possible to show up in those journeys.

Cosmos had offers and coupons that were never being utilized. We surfaced them to appear throughout the site.

We added a text functionality widget and focused on CRO (Conversion Rate Optimization) across the site. Making it as easy as possible for the customer to reach Cosmos was a top priority.

Despite us being early in the relationship with this client, we have already started to generate meaningful business and they have a beautifully designed website to show off to their clients.

Vene Construction

Unprecedented growth and scaling

★★★★★

“We have grown our business by adding 5 new team members. Ever since we started with Alex and Carmen our business has never been this strong. We view them as family now.”

Yamild Perez
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Vene Construction

When we first started working with Vene Construction LLC, a home remodeler out of the Lehigh Valley, PA, they had never worked with an SEO company before. Their owners, a father-and-son duo of Lorenzo and Yamild Perez, knew they needed marketing to scale their business.

Their goal was to hire staff and build a construction company. They just needed enough work to give to this staff.

After 6 months of working with them, we are proud to say they have added 5 new full-time people to their staff. They have never been as busy as they are now and are on their way to becoming the biggest name in construction in the Lehigh Valley. Keep an eye out for them!

NookLocal

From 48 clicks a month to over 1,000!

Workbench SEO built and markets NookLocal, a home search site for the Greater Philadelphia area. It pairs local listings with property taxes, school data and area guides.

Read the case study

NookLocal

Workbench SEO built and markets NookLocal, a home search site for the Greater Philadelphia area. It pairs local listings with property taxes, school data and area guides.

We wanted to build a local real estate portal for real estate referral traffic. Knowing that competing with Zillow, Redfin and Realtor.com for keywords such as “homes for sale near me” was unlikely, we took a different approach.

We went after long-tail, bottom-of-the-funnel keywords to build authority and trust. We created content people cared about beyond home searches. Some examples include:

  • Guide to Doylestown, PA
  • Best public swimming pool in Bucks County
  • Hidden gem restaurants in Bucks County
  • Best value school districts in PA
  • PA tax calculator

Because of this strategy, we have seen very fast growth and continue to grow. More and more people use NookLocal every month, and we are excited to see how this site grows.

Google Search Console comparison

NookLocal Search Console comparison: 48 clicks in June 2026 and 1,119 in August 2026

June 1–30 and August 1–31, 2026. Source: Google Search Console for nooklocal.com.

S&B Construction & Remodeling

Mo money mo problems

★★★★★

“I just got 5 more jobs last week from you guys, I can barely keep up. I am running 14 hour days, do you have anyone I can hire?”

Brian Myers
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S&B Construction & Remodeling

Brian's previous SEO company was out of state. He wanted somebody local who understood the area and would build pages around his business.

We started with an extensive interview highlighting his core services. Since he wanted kitchen, bathroom, and deck work, we put heavy emphasis on those pages and made sure we prioritized those services outside the website, too, including on his Google Business Profile.

Brian is an expert craftsman. Showcasing this through case studies of his professional work and attention to detail was critical. We are now on a weekly cadence where we interview him after every job. We get the details, photos, keywords to target, reviews, and proof, then turn them into new content.

This snowball approach of constantly building on previous work is a strategy we employ with all of our clients and is one of the biggest reasons for their success. SEO is a long-term investment that requires the right habits, and we are so glad Brian is developing those habits with us.

Gould, Blake & Company CPAs

#1 on Google Maps for “CPA near me” in Phillipsburg

★★★★★

“What impresses me most about Workbench SEO is how genuinely invested they are in the success of my business.”

Mallorie BlakeClutch review
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Gould, Blake & Company CPAs

When we started working with Gould, Blake & Company CPAs in May 2026, the Phillipsburg, NJ firm didn’t have a website. Managing Partner Mallorie Blake wanted the firm to be easier to find online and to bring in new clients.

We built their first website, claimed and rebranded their Google Business Profile, and set up a simple process for asking clients for Google reviews.

In October we rebuilt every page on the site around what their clients search for, from tax preparation and tax planning to pages for Phillipsburg and Easton.

In September’s Local Falcon scan, Gould Blake ranked #1 on Google Maps for “cpa near me” at their office and in the top three at 29 of 49 points across a five-mile grid.

Local Falcon map grid

Local Falcon Google Maps grid for cpa near me around Phillipsburg, NJ: Gould Blake ranks #1 at 14 of 49 points and in the top three at 29

“cpa near me”, 7×7 grid over a 5-mile radius centered on the Phillipsburg office, September 21, 2026. Source: Local Falcon.

Local Falcon Google Maps grid for cpa near me around Phillipsburg, NJ: Gould Blake ranks #1 at 14 of 49 points and in the top three at 29

Website design and SEO

At the heart of our websites lies the SEO foundation. A beautiful website serves no purpose if no one visits it.

All of our websites are built with a strong SEO foundation to be found in search. See SEO service for more details.

  • Service pages planned around what your customers search for
  • Useful answers about your services, process, pricing and service area
  • Project photos, reviews and experience alongside the services they support
  • Crawlable content, internal links, metadata, schema and sitemap coverage
  • Search Console and conversion tracking set up for the next stage

Conversion rate optimization (CRO)

Conversion rate optimization (CRO) means improving how a website turns visits into actions that matter to the business. That can be a call, a quote request, an appointment or a purchase.

On Cosmos, visitors can request a quote or text the sales team while they browse. On NookLocal, a buyer can request a tour or get matched with an agent. Understanding the customer's journey and knowing when to convert them is the heart of CRO.

We plan those paths during the design: where contact buttons go, what information a form asks for, and which photos, reviews or answers someone needs before getting in touch. After launch, conversion tracking helps us see which actions people take.

Frequently Asked Questions

Do I own the website?

Yes, you own the website. You own everything we create, including the design, copy, domain and every account.

Can I update the site after launch?

Yes, you can update the site after launch. We wouldn't be a good SEO company if we didn't :). We constantly update our clients' websites to account for new keywords, new projects and proof, and any relevant material we think will help them get found in search.

Do you write the copy or do I?

We write all of our own copy. We have bi-weekly calls with all of our clients to go over their business and understand what we should be writing about.

How long does a typical project take?

A project typically takes 2-4 weeks to create the initial site. It depends on how many pages need to be created and what industry you are in, however.

What does it cost?

Workbench SEO has two plans. The Starter plan is a one-time $2,500 project. The Market Leader plan starts at $2,500 per month, plus a one-time $1,500 setup, and runs on a six-month minimum. All of our services are backed by the Clutch Guarantee: cancel by email within 14 days of kickoff for a full refund.

Reviews

★★★★★ 5.0 on Google

Noula Karagiorgos7 reviewsG
1 week ago

“We have seen such a difference with how customers communicate with us and it’s all thanks to the platforms Alex recommended.”

Ray Dominguez4 reviewsG
1 week ago

“Carmen and her team have a brilliant way of understanding their clients’ needs and building systems around them to create a more effective marketing strategy.”

ASE3 reviewsG
5 weeks ago

“Did an amazing job would definitely use every time!”

Brian Myers5 reviews · 1 photoG
2 months ago

“Been working with Cam and Alex for the last few months very highly recommend their services. So far they have over delivered on my expectations of the services that they provide and their attention to the little things and making sure that all of your information lines up.”

Anny CrisostomoLocal Guide · 103 reviews · 499 photosG
4 months ago

“I’ve worked with the owner of Workbench SEO in a previous professional setting and can confidently speak to their professionalism, communication, and work ethic. They are responsive, detail-oriented, and genuinely committed to delivering high-quality results.”

Carlos Wejebe4 reviews · 2 photosG
2 months ago

“Carmen and Alex are great. They have a wealth of knowledge and strategies to help your business no matter what it is. If you’re on the fence about it don’t think twice, it will be the best move you can make for your business.”

Ornela Mata8 reviews · 1 photoG
3 months ago

“I had an excellent experience working with Alex and Carmen. Their expertise in online marketing and business page management has made a significant difference for my business. They were professional, responsive, and took the time to understand my goals before creating a strategy tailored to my needs.”

Samuel Peters1 reviewG
4 months ago

“Before they started Workbench SEO, Carmen and Alex helped me see the value in Google and marketing. I was 100% referral business before but I needed more volume. I didn’t realize how building a local brand and having leads come just from being online helped.”

Garrett Wolk6 reviewsG
a month ago

“Carmen and Alex are great to work with! If you are looking to optimize your business ideas, look no further than workbench!”

Naomi O'Halloran3 reviewsG
a month ago

“Carmen is incredibly knowledgable and an absolute pleasure to work with. She came to our meeting prepared with strategies that were not only tailored to my business, but to my communication style and capabilities. I was so impressed and look forward to working with her more.”

Kate Colyer2 reviewsG
a month ago

“During our very first meeting, Carmen shared a targeted strategy that changed everything. Within 24 hours of implementing it, I generated 30 new Facebook leads—all subscribed to my newsletter!”

Denisse BreauxLocal Guide · 120 reviews · 398 photosG
a month ago

“Her knowledge about building websites, and different marketing platforms and strategies is so accurate and focused on the specific business. She understood my business so well and applied all her knowledge very accurately and personalized.”

Brian Myers1 reviewG
2 months ago

“These guys completely reworked my website and networked all of my profiles together cannot praise the work that they've done enough highly recommend them if you're looking for SEO and website management”

Maria B. AmedeoLocal Guide · 14 reviews · 3 photosG
2 months ago

“Working with this team has been a fantastic experience! Their turnaround and response time are top notch — we had a time sensitive issue on our website and they jumped on it immediately, even fixing it complimentary because they understood how urgent it was for our business.”