Website Design Services for Small Businesses

Are you a small business looking for website design services? Workbench SEO specializes in websites designed to convert traffic into leads. Contact us today to learn more.

Watch Alex walk through two websites we built and explain the decisions behind them.

Custom website design for small businesses

With the proliferation of AI website building tools like Claude Code, ChatGPT and Lovable, getting your website to look professional and not vibe-coded is becoming increasingly important.

As customers gain an eye for what is generated by AI, standing out by creating websites that take time, effort, and human input is critical.

All of our websites are AI-assisted but human-created. See below for some of our examples.

Case studies

Cosmos website featuring a stone countertop and backsplash, quote request and customer reviews

Cosmos Marble and Granite

Buying countertops is a visual decision. We gave Cosmos's project photography room to do its job, then built out the information homeowners need before choosing a material or requesting a quote.

  • Large project photos show the stone in a finished kitchen.
  • Material and service pages explain selection, fabrication, installation and care.
  • Reviews, process videos, quote requests and a text option help visitors take the next step.
  • Clear calls to action throughout the site to turn that lead into a customer for our client.
NookLocal website with home search and property listings for Greater Philadelphia

NookLocal

NookLocal is a local real estate platform designed to bring in leads for realtors. We designed it around the decisions people make when looking for a home: where to search, what a property offers and who can help them buy it.

  • Home search, property photos and listing details come first.
  • School, property-tax and local guides help buyers research an area.
  • Agent matching and tour requests give buyers a next step when they are ready.

Website design and SEO

At the heart of our websites lies the SEO foundation. A beautiful website serves no purpose if no one visits it.

All of our websites are built with a strong SEO foundation to be found in search. See SEO service for more details.

  • Service pages planned around what your customers search for
  • Useful answers about your services, process, pricing and service area
  • Project photos, reviews and experience alongside the services they support
  • Crawlable content, internal links, metadata, schema and sitemap coverage
  • Search Console and conversion tracking set up for the next stage

Conversion rate optimization (CRO)

Conversion rate optimization (CRO) means improving how a website turns visits into actions that matter to the business. That can be a call, a quote request, an appointment or a purchase.

On Cosmos, visitors can request a quote or text the sales team while they browse. On NookLocal, a buyer can request a tour or get matched with an agent. Understanding the customer's journey and knowing when to convert them is the heart of CRO.

We plan those paths during the design: where contact buttons go, what information a form asks for, and which photos, reviews or answers someone needs before getting in touch. After launch, conversion tracking helps us see which actions people take.

Frequently Asked Questions

Do I own the website?

Yes, you own the website. You own everything we create, including the design, copy, domain and every account.

Can I update the site after launch?

Yes, you can update the site after launch. We wouldn't be a good SEO company if we didn't :). We constantly update our clients' websites to account for new keywords, new projects and proof, and any relevant material we think will help them get found in search.

Do you write the copy or do I?

We write all of our own copy. We have bi-weekly calls with all of our clients to go over their business and understand what we should be writing about.

How long does a typical project take?

A project typically takes 2-4 weeks to create the initial site. It depends on how many pages need to be created and what industry you are in, however.

What does it cost?

Workbench SEO has three plans. The Starter plan is a one-time $1,500 project. The Growth Engine plan is $1,500 to $2,500 per month. The Market Leader plan starts at $3,500 per month. Both monthly plans include a one-time $1,500 setup and run on a six-month minimum.

Reviews

★★★★★ 5.0 on Google

Noula Karagiorgos7 reviewsG
1 week ago

“We have seen such a difference with how customers communicate with us and it’s all thanks to the platforms Alex recommended.”

Ray Dominguez4 reviewsG
1 week ago

“Carmen and her team have a brilliant way of understanding their clients’ needs and building systems around them to create a more effective marketing strategy.”

ASE3 reviewsG
5 weeks ago

“Did an amazing job would definitely use every time!”

Brian Myers5 reviews · 1 photoG
2 months ago

“Been working with Cam and Alex for the last few months very highly recommend their services. So far they have over delivered on my expectations of the services that they provide and their attention to the little things and making sure that all of your information lines up.”

Anny CrisostomoLocal Guide · 103 reviews · 499 photosG
4 months ago

“I’ve worked with the owner of Workbench SEO in a previous professional setting and can confidently speak to their professionalism, communication, and work ethic. They are responsive, detail-oriented, and genuinely committed to delivering high-quality results.”

Carlos Wejebe4 reviews · 2 photosG
2 months ago

“Carmen and Alex are great. They have a wealth of knowledge and strategies to help your business no matter what it is. If you’re on the fence about it don’t think twice, it will be the best move you can make for your business.”

Ornela Mata8 reviews · 1 photoG
3 months ago

“I had an excellent experience working with Alex and Carmen. Their expertise in online marketing and business page management has made a significant difference for my business. They were professional, responsive, and took the time to understand my goals before creating a strategy tailored to my needs.”

Samuel Peters1 reviewG
4 months ago

“Before they started Workbench SEO, Carmen and Alex helped me see the value in Google and marketing. I was 100% referral business before but I needed more volume. I didn’t realize how building a local brand and having leads come just from being online helped.”

Garrett Wolk6 reviewsG
a month ago

“Carmen and Alex are great to work with! If you are looking to optimize your business ideas, look no further than workbench!”

Naomi O'Halloran3 reviewsG
a month ago

“Carmen is incredibly knowledgable and an absolute pleasure to work with. She came to our meeting prepared with strategies that were not only tailored to my business, but to my communication style and capabilities. I was so impressed and look forward to working with her more.”

Kate Colyer2 reviewsG
a month ago

“During our very first meeting, Carmen shared a targeted strategy that changed everything. Within 24 hours of implementing it, I generated 30 new Facebook leads—all subscribed to my newsletter!”

Denisse BreauxLocal Guide · 120 reviews · 398 photosG
a month ago

“Her knowledge about building websites, and different marketing platforms and strategies is so accurate and focused on the specific business. She understood my business so well and applied all her knowledge very accurately and personalized.”

Brian Myers1 reviewG
2 months ago

“These guys completely reworked my website and networked all of my profiles together cannot praise the work that they've done enough highly recommend them if you're looking for SEO and website management”

Maria B. AmedeoLocal Guide · 14 reviews · 3 photosG
2 months ago

“Working with this team has been a fantastic experience! Their turnaround and response time are top notch — we had a time sensitive issue on our website and they jumped on it immediately, even fixing it complimentary because they understood how urgent it was for our business.”