Search Engine Optimization
"plumber near me," "roofer doylestown pa," "contractor allentown pa" - we build around the searches your best customers already use.
Learn more about SEO →Check your AI visibility with our FREE tracker
HOME SERVICES DIGITAL MARKETING AGENCY
More Calls. More Revenue. Built to Scale.
Workbench SEO helps trades and home service businesses across Pennsylvania and New Jersey show up in search, turn that visibility into revenue, and build a stronger path to growth.
★★★★★on
- 5-Star Rated
- MetaPartner
- GooglePartner
- Google AIProfessional Certificate Completion
HOW WE HELP
The Growth Program
The Growth Program is built for contractors and local service businesses. We put you in front of the places prospects search: Google, Maps, Facebook, AI search, and the local pages that influence who they call.
AI Search Optimization
Search is moving to AI. We help your business become easier for ChatGPT, Google AI Mode, Gemini, and other answer engines to understand, cite, and recommend.
Learn more about AI search →Website Design
Your website is the first thing most customers check: a beautiful, fast, search-optimized site built to turn visitors into calls and quote requests.
Learn more about websites →Paid Ads
Paid ads can help capture demand while SEO builds. We connect the offer, landing page, tracking, and creative so the spend has a job.
Learn more about paid ads →Social Media Management
Social media is supporting proof. Consistent posts, real work, reviews, seasonal reminders, and strong creative help prospects trust the business before they call.
Learn more about social media →INDUSTRIES
For businesses looking to scale.
PRICING
Know what it costs, upfront.
Three plans, clear prices, no surprise fees: from a one-time website to a full monthly growth program. Both monthly plans run on a six-month minimum.
Tier 1
Starter
Get online and get found.
$1,500one-time
No monthly commitment
For a business that needs a professional presence and to show up on Google, without an ongoing plan.
- A beautifully designed website: home, about, services, and contact. Fast, mobile, and built to turn visitors into calls.
- On-page SEO so Google understands what you do and where you serve.
- Google Business Profile set up and optimized.
- Listed accurately across the core directories, with matching name, address, and phone.
Tier 2Most popular
Growth Engine
Grow your leads from search, every month.
$1,500–$2,500/month
+ $1,500 one-time setup · 6-month minimum
For a business that wants the phone to ring and to compound results from search over time.
Everything in Starter, on a monthly commitment, plus:
- Ongoing SEO: new pages and content every month, plus technical and on-page work.
- Local SEO managed for you: GBP posts, reviews, and directory growth.
- AEO and GEO so you get found on AI search (ChatGPT, Google AI Mode, and others).
- An extensive backlink profile built from reputable, relevant domains.
Tier 3
Market Leader
Own your market across every channel.
From $3,500/month
+ $1,500 one-time setup · 6-month minimum
For businesses looking to scale and build a lasting brand.
Everything in Growth Engine, at the highest priority, plus:
- Full social media management: content, posting, and community (Facebook, Instagram, Reddit, YouTube).
- Email and SMS marketing, plus direct-mail campaign management.
- Event strategy and marketing before and after each event, up to six events a year.
- Influencer outreach and management, plus video editing for social media.
CLIENT FEEDBACK
What business owners say after working with us.
“Before they started Workbench SEO, Carmen and Alex helped me see the value in Google and marketing. I never write reviews but when Alex asked me to write one, it was the least I could do. I was 100% referral business before but I needed more volume. I didn't realize how building a local brand and having leads come just from being online helped. They built fresh website, did the marketing, and slowly I just started getting calls. It took a couple of months but now, I'm set to do the most volume ever in 26. Go with them, you won't regret it.”
Samuel Peters
Google review
REVIEWS
What clients say
Reviews from the business owners we work with.
G
Gina Smart
Google review
★★★★★
“Alex and Carmen are a dynamic duo. Individually, they are each knowledgeable, personable, and growth mindset oriented. Alex is particularly good at crunching numbers and predicting calculations. Carmen's ability to communicate and problem solve is at the top of her many talents. Highly recommend them for growing businesses!”
Posted on Google
M
Marcus
Google review
★★★★★
“Alex & team are wizards. Thanks for SEO help.”
Posted on Google
R
Rory Mellor
Google review
★★★★★
“Carmen and Alex completely changed how we look at SEO and marketing. After a bad experience with another company, I was pretty skeptical going in but they quickly earned my trust. They're incredibly responsive, easy to work with, and really understand how to position and brand a business. I honestly can't recommend them enough. As a husband-and-wife team, they genuinely care about their clients and it shows. They were always patient with my many questions and clearly know their craft inside and out. The website they created for me turned out fantastic, and they even went above and beyond by helping with a few other things along the way.”
Posted on Google
y
yamilad Andres perez
Google review
★★★★★
“I had an excellent experience working with Workbench SEO. They played a huge role in making our website truly stand out. From start to finish, their team was incredibly professional, attentive, and easy to work with. They understood our vision right away and brought it to life even better than we imagined. Their attention to detail, clear communication, and commitment to delivering high-quality work really set them apart. Anytime we had questions or needed adjustments, they were quick to respond and always willing to help. I highly recommend Workbench SEO to anyone looking for a reliable and skilled team. They exceeded our expectations, and we couldn't be happier with the results!”
Posted on Google
S
Samuel Peters
Google review
★★★★★
“Before they started Workbench SEO, Carmen and Alex helped me see the value in Google and marketing. I never write reviews but when Alex asked me to write one, it was the least I could do. I was 100% referral business before but I needed more volume. I didn't realize how building a local brand and having leads come just from being online helped. They built fresh website, did the marketing, and slowly I just started getting calls. It took a couple of months but now, I'm set to do the most volume ever in 26. Go with them, you won't regret it.”
Posted on Google
R
Raf Michalowski
Google review
★★★★★
“great firm, helped us a bunch.”
Posted on Google
FAQ
Frequently asked questions.
Will you work with my competitor too?
We avoid conflicts in the same trade and service area. If there is overlap with another client, we will say that before we talk about a proposal.
How is this different from a big agency?
Workbench SEO is run directly by Alex and Carmen. You are not handed to a rotating account team. The work stays close to the people responsible for the strategy, writing, reporting, and client relationship.
Do I need a new website?
Not always. If the current site can be improved, we will improve it. If it is slow, thin, unclear, outdated, or hard to convert from, we will show you what is holding it back before recommending a rebuild.
How fast will I see results?
Some improvements can show up in the first couple of weeks, especially around Google Business Profile cleanup, tracking, and local visibility. More competitive SEO takes longer because service pages, authority, reviews, and trust signals build over time.
Do you require a long contract?
The monthly plans, Growth Engine and Market Leader, run on a six-month minimum, then continue month to month. SEO needs that runway because the work compounds over time. If you only want a one-time project, the Starter plan covers a website and Google setup with no ongoing commitment.
What does it cost?
There are three plans. Starter is a one-time $1,500 project: a professional website plus the setup to show up on Google. Growth Engine runs $1,500 to $2,500 a month for ongoing SEO, local SEO, AI search, backlinks, and managed ads. Market Leader starts at $3,500 a month for businesses competing across every channel. Both monthly plans include a one-time $1,500 setup and a six-month minimum. Full details are on the pricing page.
FREE REPORT
Get your free opportunity report
Give us 24 hours and we'll email you a free, custom Opportunity Report that shows where you rank, who your competitors are, and what to fix first.