Website Redesign SEO Service
Workbench SEO's website redesign SEO service helps local service businesses rebuild an existing website with design, content, and search visibility considered together.
Discuss your website redesign

When your website needs a redesign
A redesign makes sense when your site is no longer bringing in leads because of poor SEO, when your site is outdated and no longer reflects your services, or makes customers work too hard to find what they need.
The first step is reviewing those problems. Some sites need a full rebuild; others may be better served by optimizing the current content, the technical details on the page, or the conversion process through better calls to action.
What the redesign includes
Work can include but is not limited to:
- A new design that presents the business and its work clearly
- Updated service content and easier navigation
- Layouts that work across phones, tablets, and desktops
- Project photos, reviews, and other useful buying information
- Development, contact forms, and inquiry tracking
- SEO to ensure your new site is being found on Google
- AI SEO to show up in LLM search results
Case Study: Cosmos Marble & Granite
Cosmos Marble & Granite is a stone fabricator and installer in Huntingdon Valley, Pennsylvania. Workbench SEO rebuilt their website after their old provider was not helping them rank.
The biggest changes were made with the customer in mind. Our SEO efforts targeted keywords that their potential customers were searching for.
Once those pages are put into place, it’s important for the customer to have a good experience browsing the site.
That means easier navigation, beautiful design, and clear calls to action.
In the end, search volumes are up, revenue is up, and they have an asset that will continue to grow for them.
Our process
Review the existing site
The project begins with a review of the existing website, available access, content, and business goals.
Define the scope
Workbench SEO then defines the redesign scope and the work needed around the transition.
Review design and content
The business reviews the proposed design and content before launch.
Check the launch
Launch checks cover the agreed page changes, redirects, contact forms, and tracking.
Follow up
Follow-up reviews help identify issues that need attention after the new site goes live.