Website Redesign SEO Service
Workbench SEO's website redesign SEO service helps local service businesses rebuild an existing website with design, content, and search visibility considered together.
When your website needs a redesign
A redesign makes sense when your site is no longer bringing in leads because of poor SEO, when your site is outdated and no longer reflects your services, or makes customers work too hard to find what they need.
The first step is reviewing those problems. Some sites need a full rebuild; others may be better served by optimizing the current content, the technical details on the page, or the conversion process through better calls to action.
What the redesign includes
Work can include but is not limited to:
- A new design that presents the business and its work clearly
- Updated service content and easier navigation
- Layouts that work across phones, tablets, and desktops
- Project photos, reviews, and other useful buying information
- Development, contact forms, and inquiry tracking
- SEO to ensure your new site is being found on Google
- AI SEO to show up in LLM search results
Case studies
Cosmos Marble and Granite
Keyword targeting and optimized conversions
“We have worked with Alex over a month now and I can’t say enough about his effort and the transition. He is so detailed with his recommendations. We have seen such a difference with how customers communicate with us and it’s all thanks to the platforms Alex recommended. Extremely professional and punctual. Highly recommend from a small business. Keep up the good work!”
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Cosmos Marble and Granite
Cosmos's previous SEO company was unable to generate leads at all for them. After 12 months of no traction, they wanted to speak with a local SEO company and found us via AI search.
After an extensive interview process to understand their business, Workbench SEO worked with Cosmos Marble & Granite on working backwards from their ideal customer.
Together, we identified the many journeys a customer can go through to arrive at a search for countertops near them. We then built content around this journey, making sure to target as many keywords as possible to show up in those journeys.
Cosmos had offers and coupons that were never being utilized. We surfaced them to appear throughout the site.
We added a text functionality widget and focused on CRO (Conversion Rate Optimization) across the site. Making it as easy as possible for the customer to reach Cosmos was a top priority.
Despite us being early in the relationship with this client, we have already started to generate meaningful business and they have a beautifully designed website to show off to their clients.
Vene Construction
Unprecedented growth and scaling
“We have grown our business by adding 5 new team members. Ever since we started with Alex and Carmen our business has never been this strong. We view them as family now.”
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Vene Construction
When we first started working with Vene Construction LLC, a home remodeler out of the Lehigh Valley, PA, they had never worked with an SEO company before. Their owners, a father-and-son duo of Lorenzo and Yamild Perez, knew they needed marketing to scale their business.
Their goal was to hire staff and build a construction company. They just needed enough work to give to this staff.
After 6 months of working with them, we are proud to say they have added 5 new full-time people to their staff. They have never been as busy as they are now and are on their way to becoming the biggest name in construction in the Lehigh Valley. Keep an eye out for them!
NookLocal
From 48 clicks a month to over 1,000!
Workbench SEO built and markets NookLocal, a home search site for the Greater Philadelphia area. It pairs local listings with property taxes, school data and area guides.
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NookLocal
Workbench SEO built and markets NookLocal, a home search site for the Greater Philadelphia area. It pairs local listings with property taxes, school data and area guides.
We wanted to build a local real estate portal for real estate referral traffic. Knowing that competing with Zillow, Redfin and Realtor.com for keywords such as “homes for sale near me” was unlikely, we took a different approach.
We went after long-tail, bottom-of-the-funnel keywords to build authority and trust. We created content people cared about beyond home searches. Some examples include:
- Guide to Doylestown, PA
- Best public swimming pool in Bucks County
- Hidden gem restaurants in Bucks County
- Best value school districts in PA
- PA tax calculator
Because of this strategy, we have seen very fast growth and continue to grow. More and more people use NookLocal every month, and we are excited to see how this site grows.
Google Search Console comparison
June 1–30 and August 1–31, 2026. Source: Google Search Console for nooklocal.com.
S&B Construction & Remodeling
Mo money mo problems
“I just got 5 more jobs last week from you guys, I can barely keep up. I am running 14 hour days, do you have anyone I can hire?”
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S&B Construction & Remodeling
Brian's previous SEO company was out of state. He wanted somebody local who understood the area and would build pages around his business.
We started with an extensive interview highlighting his core services. Since he wanted kitchen, bathroom, and deck work, we put heavy emphasis on those pages and made sure we prioritized those services outside the website, too, including on his Google Business Profile.
Brian is an expert craftsman. Showcasing this through case studies of his professional work and attention to detail was critical. We are now on a weekly cadence where we interview him after every job. We get the details, photos, keywords to target, reviews, and proof, then turn them into new content.
This snowball approach of constantly building on previous work is a strategy we employ with all of our clients and is one of the biggest reasons for their success. SEO is a long-term investment that requires the right habits, and we are so glad Brian is developing those habits with us.
Our process
Review the existing site
The project begins with a review of the existing website, available access, content, and business goals.
Define the scope
Workbench SEO then defines the redesign scope and the work needed around the transition.
Review design and content
The business reviews the proposed design and content before launch.
Check the launch
Launch checks cover the agreed page changes, redirects, contact forms, and tracking.
Follow up
Follow-up reviews help identify issues that need attention after the new site goes live.
